Re:Energy efficiency (Score 1)

That sounds sensible, but these stores are lit like operating rooms with rows of little spotlights above the TV racks. Atleast the ones where I live. After all, a lot of people need their women's blessing to invest in something like this, and they like their merch brightly lit, like jewelry. Most of the time, people will be using their sets in darker conditions than that, even when there is daylight outside. And it's not like plasmas are unusable in bright conditions to the degree that LCDs are unusable in dark conditions either.

You can say it doesn't matter though, a lot of people didn't realise that direct lighting ruined the image on their CRTs either. You can lead a horse to water, but you can't make it drink. A lot of people don't care about quality at all, but one shouldn't state the case that LCDs are outselling Plasmas due to image quality. LCD contrast is far from real-world.