Pay for streaming video feed of TV chanel? (Score 1)

I would pay a subscription fee to SciFi and TechTV for a streaming video feed to my computer. I want to have TechTV and SciFi but I don't want to pay for a $50/m package to get them. Why don't they bypass the cable company and sell directly to the viewer? Then more desireable chanels would not be pushed into an expensive package. They could the traffic more managable by having something like P2P-Radio(http://p2p-radio.sourceforge.net/).