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Television

Submission + - Sci-Fi Channel to change name to "SyFy" (scifiwire.com)

Capella or Bust writes: The Sci-Fi channel has apparently decided that its old name unfairly shoehorns the channel's content into some kind of 'genre'. From the article: "Without abandoning our legacy or our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and recognizes our broader range of programming with literally something for everyone," Howe said in a statement. "Syfy allows us to build on our 16-year heritage of success with a new brand built on the power that fuels our genre: the imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."

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