Comment This is really just mental (Score 1) 635
This is nuts! I can't believe that someone actually passed a law that can even remotely suggests that IDG could take action against someone using "...for dummies" in a forum posting.
As for trademark erosion, why are these companies complaining - personally I'd see it as a good thing. If everyone in the world habitually uses your product name, that firmly establishes yourself as the Premier brand. Say I wanted to buy a "hoover". No one else in the world can make vacuum cleaners called "hoovers", so surely it's a good thing for the company that makes them?
As for trademark erosion, why are these companies complaining - personally I'd see it as a good thing. If everyone in the world habitually uses your product name, that firmly establishes yourself as the Premier brand. Say I wanted to buy a "hoover". No one else in the world can make vacuum cleaners called "hoovers", so surely it's a good thing for the company that makes them?
