Comment Re:huh? (Score 2) 7
Sorry for the briefness and unclearness. Basically, this is about a new law concerning direct marketing, in all forms.
The EU-directive from which this law came requires for direct marketing via automatic dialing systems and faxes must be explicitly allowed beforehand by the reciptient (opt-in). For other forms of communication, the directive allows the member-country to choose either opt-in or opt-out.
The Swedish parliament choose to go with opt-out. What this means is that it _is_ legal (in Sweden at least) to spam Swedish addresses which are not on a special opt-out-list. The same goes for telemarketing (where opt-out will hopefully work a lot better)
Some parties put in reservations against the decision, wanting opt-in for UCE and telemarketing. From skimming through some of the debate it seems that some very good arguments for opt-in were presented (people on the list will risk harvestering and e-mail wastes the reciptient's resources just like fax). Obviously one of the arguments for not going opt-in on UCE was that it "... would slow down the continuing developement in an expansive area".
Ack, this still feels pretty brief, anything more you'd want to know?
The EU-directive from which this law came requires for direct marketing via automatic dialing systems and faxes must be explicitly allowed beforehand by the reciptient (opt-in). For other forms of communication, the directive allows the member-country to choose either opt-in or opt-out.
The Swedish parliament choose to go with opt-out. What this means is that it _is_ legal (in Sweden at least) to spam Swedish addresses which are not on a special opt-out-list. The same goes for telemarketing (where opt-out will hopefully work a lot better)
Some parties put in reservations against the decision, wanting opt-in for UCE and telemarketing. From skimming through some of the debate it seems that some very good arguments for opt-in were presented (people on the list will risk harvestering and e-mail wastes the reciptient's resources just like fax). Obviously one of the arguments for not going opt-in on UCE was that it "... would slow down the continuing developement in an expansive area".
Ack, this still feels pretty brief, anything more you'd want to know?
