It's just a Phy (Score 1)

Several people have pointed out that this is not a NIC, it's a chip. But there seems to be some confusion still. This is not a single chip 10/100/1000 Ethernet solution, it's just a physical layer tranceiver. Any design using this Phy would still need a 10/100/1000 Ethernet MAC controller, and those cost quite a bit. $95 for a Phy is not going to bring about sub $200 NICs, not even close.