TeknoFin notes a piece in the NYTimes on the fight RIM finds itself in as the smartphone market shifts to a consumer focus, impelled by the iPhone. For the last 10 years RIM has dominated a smartphone market consisting mainly of email-obsessed corporate professionals. Analysts wonder if RIM can hold on to their lead as their strengths — such as cozy relations with cell carriers worldwide — are diluted by new entrants Apple and Google, who are "vocally trying to dislodge the carriers from the nexus of the North American wireless market." One of RIM's strengths in the corporate market has been their security. Yet Apple executives have said that one-third of Fortune 500 companies were interested in giving iPhones — with all their known and potential security holes — to their employees.