Re:Truly Enthralling Reading (Score 1)

I would agree that it was an interesting article/speech, so I am also puzzled at the relative lack of comments. The tone of the speech was a bit depressing, from a developer's perspective, but I think that the unvarnished truth has that tendency. He seems to be saying that embedded software development is going to be both harder (more challenging) and less fun (in the sense that survival will be more about the non-technical stuff). On the more positive side, if people take his advice and stop reinventing the embedded wheels, they will have more time/money to invest in interesting applications of those reusable parts, so perhaps the glass really is half full here.