Comment We just implemented it on our site. It works great (Score 1) 799
I just implemented this type of feature (capturing entered information before completion) on our company website. It works really well, and we get about a 50% conversion rate on call backs.
A lot of people want to buy the product but then hesitate and don't complete the purchase, from reasons ranging from last minute questions about the product to not feeling comfortable entering the credit card details over the internet.
Our outbound call center is then able to make a return call within 24 hours and answer any last minute questions customers may have and close the sale. Considering most shopping carts have a fallout rate of around 70-80 percent, this is a very good solution for the business.
Lastly, just imagine how many more customer details we could capture if we used AJAX to capture data as the customer tabbed to each field, but that's for version 2 I think.
A lot of people want to buy the product but then hesitate and don't complete the purchase, from reasons ranging from last minute questions about the product to not feeling comfortable entering the credit card details over the internet.
Our outbound call center is then able to make a return call within 24 hours and answer any last minute questions customers may have and close the sale. Considering most shopping carts have a fallout rate of around 70-80 percent, this is a very good solution for the business.
Lastly, just imagine how many more customer details we could capture if we used AJAX to capture data as the customer tabbed to each field, but that's for version 2 I think.
