not buying it. (Score 1)

Nokia was on top of the phone world at a different time. Apple won't fail like that due to the sheer popularity of the brand. There are better products out there than Apple's but their branding and aethetics are currently unmatched. Apple innovates and they do something M$ never did.... emotionally affect its customers. Apple could be matched comperitively if you could gather the right people together to match their straregy and do the things that they are unwilling to do. Apple is far from perfect. Microsoft decided to buy hardware far later in the game. I've said this for years.