What am I missing? (Score 1)

Admittedly I haven't utilised the internet from my mobile (cause I am a tightarse), but I was of the impression you could already connect to the internet, and through the "awesome" power of java do what ever you like, including using voip (even if you first had to remotely access a terminal capable of it). So what, (besides the unannounced flat rate) are they so hyped about? Seems they have learnt a lesson from micr$oft about selling users a product they already have by telling them "it's cool, it's hip, it's happening".