Let's face it, the award is a meaningless token from cnet to the open source community in hopes that we'll stop disliking them, mosey over to download.com, and click on one or maybe even two of their banner ads.
It costs them absolutely nothing to pick some random project and give it a $13 plastic trophy. Some assistant will probably pick the first piece of open source software that pops into his head and write a quick suckup speech which boils down to:
blah blah blah... changing the world for the better... blah blah... raising the bar... blah blah blah blah... tremendous innovation... blah blah... we all wish we could be like you, it's just that you have such ridiculous notions... blah...
then all will be smiles and clapping and we'll all die a little inside..
On the other hand, as has been mentioned, publicity is always good no matter how trite the reason. My advice? CARPE DIEM OPEN SOURCE!!!