Except that in alot of cases the legally bought material is so unusable with all the DRM that it now makes sense to download a rip or cracked version because it is of superior quality and usability.

So here we have a company trying its best to maintain an outdated business model. Sounds familiar. The only real difference between Microsoft and Apple is an anti-trust suit forcing them to share those APIs. Isn't this very similar to what happened to Microsoft (although Microsoft was much more underhanded about it)? Just curious.