Thanks for the feedback. Your admonition about not slapping the Jazz label on everything is something we have to be careful about and don't always succeed on. I guess I don't see the contradiction that you do - why can't Jazz be a technology platform and an initiative? Jazz is not a web site, though we obviously have a web site (with a nice short URL). I looked at the About page you referenced (https://jazz.net/about/) and it's basically accurate, though in sort of IBM Professional English.
Here's how I would explain Jazz to another developer if I ran into him or her at a conference:
"I work on a technology at IBM called Jazz. What we're trying to do is make it easier for teams of people to build better software by making it easier for them to collaborate together. We're building a core technology stack ("Jazz") and we're building a bunch of products on top of it that address different parts of the software lifecycle - e.g. requirements, development, testing, build, move to production. If Jazz is going to succeed as a platform, we have to make it very possible to tie a lot of data together. You see, one of the things that we've learned is that it's not physically possible for human beings to build a single tool that solves every problem - the complexity is too great the interdependencies between components is too brittle. We believe that the only way all of these tools are going to work together is to define simple standard protocols and simple standard formats (open service for lifecycle collaboration -
http://open-services.net/) built on top of standard Internet and web protocols (like http) and formats like AtomPub. Our Jazz-based products integrate together using this sort of loosely coupled web style and we're starting to integrate with business partners as well. Another thing I like about working on Jazz is the fact that we develop in the open at Jazz.net. Many of the leaders on our project like Erich Gamma, John Wiegand, and Dave Thomson came from Eclipse, and from that experience they came to realize that software turns out better when you open high-bandwidth direct channels with your users and extenders, so we're doing that with Jazz, even though it's commercial software."
That's about as simple as I can make it. I'm not sure if you're trying to understand or just to throw stones. If you'd like to learn more, there's some good info at Jazz.net, we're on YouTube (http://www.youtube.com/user/IBMJazz) or you can find a bunch of us on Twitter.
http://jazz.net/community/twitter/. If you still think it's a bunch of marketing B.S. then that's that, but we have quite a few happy users, and we're working hard to make it better.