Article Author Misses the Point (Score 5, Insightful)

Apple wasn't trying to woo over millions of Windows users to the Mac platform with Boot Camp. Apple's release of Boot Camp serves three purposes for them:

1. By releasing Boot Camp now, and gaining some mainstream press regarding Windows on Mac hardware, Apple has become a thought in the minds of those people who were considering a new PC purchase in the future. Mindshare. This becomes increasingly important if you believe some of the recent rumors stating that Apple will include virtualization software in the next major OS release.
2. By releasing Boot Camp now as a Beta release, Apple feeds the needs and wants of their savvy early adopters. This core group will continue to evangelize for Apple and the new Intel-based hardware. Again, this release appeals to the tinkerer group and will convince a nice small chunk of extra savvy PC users who have considered a Mac recently. This group is small. But, it is also the group that fixes the entire neighborhood's computers. They are the tech advisors.
3. With people actually running Windows on Mac hardware, Apple gains tons of information and feedback. Assuming Apple is planning on including virtualization support in 10.5, this allows them to sure up any driver issues, software support issues, orperformance issues before they make it a core, included part of their OS.

All in all, this move is a VERY intelligent one from Apple. They waited until people had the new Macs in their hands and got a feel for the performance of the hardware/OS combo, and then provided an extra feature. Now with the media buzz and the savvy user community, 10.5 may be a very significant draw for those who don't want to deal with Vista.

Just my 2 cents.