I don't think online newspapers can get it right, because I don't think there's any such thing as an online newspaper done right.

Newspapers (as the name suggests) are an artifact of print. You don't need them online. If there's anything good in the New York Times today, I'll hear about it on Slashdot or Reddit or Digg. Why bother going to the Times's own front page, where all I get are Times articles?

They'll only charge the user for free videos. If an uploader puts a price on a video, Google will take a bigger share of the fee if the video becomes more popular, which leaves less for the uploader. Theoretically, this share might even become 100%, leaving nothing for the uploader!

No, I'm just out of the office this week.

Unfortunately the people who might see such an advertisement are unlikely to be in need of our product (high risk heavy equipment loans for people with bad credit).
Putting our name on a NASCAR driver, well now that will generate a lot of interest from our target audience.