I like the looks, the center "iCar" console screen, and it's unlikely I'll ever drive anywhere further than 300 miles. For any significant distance, I'm on a plane.
The price doesn't seem that bad, but I bet it's closer to $60K by launch. Even then, I will probably take a look at one.
I personally don't like the big video screen being used for controls. In my "analog" car I can change the radio station, adjust the temperature, and turn on the AC with convenient knobs and buttons that I know where to find without even looking and I get good tactile response. My in-law's Lexus has a smaller screen to do this and it was always in the wrong mode and difficult for the driver to quickly change the temperature or radio due to having to change modes. That said, the screen would be nice for watching videos, but please, not to control the car's functions.
Heuristics are bug ridden by definition. If they didn't have bugs, then they'd be algorithms.