Does Sony think they have some groundbreaking new way of listening to music here? Very anticlimactic if so. What I think headphones need most of all is to be WIRELESS, also have more controls built in. On my iphone I have pause, skip track, skip back, play etc...how about the ability for voice commands? "play metallica", "shuffle alternative", "create quicklist, metallica, nirvana, alternative, shuffle all". The ability for voice commands might not work with an earbud as its pretty small to carry the weight of a mic while being wireless. However, what if your voice was picked up by some other means? Perhaps from the vibrations created in your head while you speak? Or possibly both headphones work together to gather the sound of your voice by measuring vibrations in between the two of them?