Some tactics... (Score 4)

1) Use your domain name: Gutenberg.org 2) Get the crawlers to got thought the texts _at your site_ . You can wrap in pre tags... 3) Your ripe for a grant for outreach. If you don't have the "official" framework, contact some CS or English depts and see about some joint work here. 4) oss4lib is a new group that could be seen as having a relation to you... 5) Perhaps some outreach letters to English depts at various levels, from grade school up. 6) Bells and Whistles: how about some history on gutergerg, past and present. Entertainment. 7) Given talks at various places helps. You might meet some connected people on the way... 8) In general, of the e-libraries, what tactics are the successful ones using. Seems a good learning place. I do like the tasteful layout and quickness of your cover page. I have always been impressed with Gutenberg! Good luck