I play on a PVP server. Since the introduction of the battlegrounds, PVP outside of battlegrounds has become almost pointless as far as rewards are concerned. You can get more honor kills and points from a few hours in a battleground than you can all week trying to PVP in normal contested areas.
The only PVP that goes on outside of battlegrounds now are high levels ganking low levels or other grievous activities. PVP'ing for rewards has been turned into grinding sessions within battlegrounds. It seems all that was good about PVP is now gone and all that remains is the bad.
Is this a concern you are aware of and are working on? Can we that play on PVP servers get some words of hope that something will be done?