Submission + - Californians sign up to have data brokers delete their personal information (eastbaytimes.com)
ZipNada writes: More than 300,000 Californians have demanded that hundreds of data brokers erase information about their locations, finances, health and personal lives as the state’s first-in-the-nation Delete Act requires brokers to start the mandatory process of removing data on Aug. 1.
Brokers must start accessing deletion requests within 45 days after Aug. 1, then once they have collected those requests, they have another 45 days to report what data they have purged to the agency — known as CalPrivacy — and people who have signed up. ...
The information Californians are asking brokers to erase can be extraordinarily sensitive. Of the nearly 600 data brokers in CalPrivacy’s registry, 110 sell people’s precise locations, the registry shows. More than 40 sell identity data that can include Social Security numbers. Almost 70 sell information on people’s gender identity. Seven sell data related to reproductive health, and six sell information on union membership. Eighteen sell minors’ data — and Kemp said children can sign up for deletion using DROP, or parents can do it for them.
Many of the brokers build — and sell to advertisers and marketers — dossiers that are increasingly processed using artificial intelligence to draw conclusions about a person’s interests, family, politics, lifestyle, finances, sexual orientation and health.
Brokers must start accessing deletion requests within 45 days after Aug. 1, then once they have collected those requests, they have another 45 days to report what data they have purged to the agency — known as CalPrivacy — and people who have signed up.
The information Californians are asking brokers to erase can be extraordinarily sensitive. Of the nearly 600 data brokers in CalPrivacy’s registry, 110 sell people’s precise locations, the registry shows. More than 40 sell identity data that can include Social Security numbers. Almost 70 sell information on people’s gender identity. Seven sell data related to reproductive health, and six sell information on union membership. Eighteen sell minors’ data — and Kemp said children can sign up for deletion using DROP, or parents can do it for them.
Many of the brokers build — and sell to advertisers and marketers — dossiers that are increasingly processed using artificial intelligence to draw conclusions about a person’s interests, family, politics, lifestyle, finances, sexual orientation and health.
