Submission + - Did Ring's Super Bowl commercial destroy its brand? (nj.com) 1
schwit1 writes: Super Bowl commercials often spark conversation, but one 2026 ad in particular has caused quite a stir.
The home security company Ring aired a Super Bowl advertisement highlighting the AI-powered Search Party feature. When a pet owner reports their pet missing in the Ring app, Search Party kicks in on participating outdoor Ring cameras, scanning the area for the missing pet.
The commercial presented the feature as a wholesome way to reunite pets with their beloved owners, but many viewers took issue with the implications of Search Party.
“Do you see what I did there? I disguised mass human surveliance [sic] as a puppy search party,” one X user wrote.
Other social media posts slammed the commercial as “creepy as can be,” “concerning” and “invasive.”
“Marketing team at Ring Camera HQ seriously sat around and was like, ‘How do we sell unconstitutional surveillance of our citizens during the Super Bowl?’ And one guy was like “DOGS!’” one person quipped.
The home security company Ring aired a Super Bowl advertisement highlighting the AI-powered Search Party feature. When a pet owner reports their pet missing in the Ring app, Search Party kicks in on participating outdoor Ring cameras, scanning the area for the missing pet.
The commercial presented the feature as a wholesome way to reunite pets with their beloved owners, but many viewers took issue with the implications of Search Party.
“Do you see what I did there? I disguised mass human surveliance [sic] as a puppy search party,” one X user wrote.
Other social media posts slammed the commercial as “creepy as can be,” “concerning” and “invasive.”
“Marketing team at Ring Camera HQ seriously sat around and was like, ‘How do we sell unconstitutional surveillance of our citizens during the Super Bowl?’ And one guy was like “DOGS!’” one person quipped.
