HP says that the chip will "bridge the digital and physical worlds." Taub demonstrated picture albums with the nearly-invisible chip attached to the borders. When a reader touched the chip, audio from the picture was played. Taub next waved the reader over the chip on a medicine bottle and the attached computer received the dosage, direction, and all other pertinent information from the prescription.

Also, from the HP press release:

Information can be accessed by a read-write device that could be incorporated into a cell phone, PDA, camera, printer or other implement. To access information, the read-write device is positioned closely over the chip, which is then powered so that the stored data is transferred instantly to the display of the phone, camera or PDA or printed out by the printer. Users could also add information to the chip using the various devices.