Facebook Mafiosi Go To the Mattresses vs. Zynga 102
sympleko writes "Zynga has the lion's share of traffic in Facebook applications, and Mafia Wars is one of their most popular social games. Collapsing under the weight of over 26 million users, Zynga has been scrambling to thwart hard-core gamers who reverse-engineer URLs or script the game to optimize their enjoyment. Many of the workarounds have annoyed users who were accustomed to various game features, and even worse, the hastily-deployed changes have resulted in many players losing access to the game, in-game prizes, or statistics. Fed up with a software company seemingly bent on discouraging people from enjoying their product, a number of tagged players have organized a boycott of all Zynga games. The first 24-hour boycott on Sunday 12/13 resulted in an 11% decline in Daily Active Users, and an emergency thread on Zynga's forums (from which most of the flames were deleted). The current boycott, extending Wednesday through Sunday is being supported by a 428K strong Facebook group. At issue is the social contract between software companies and their devoted user base, as well as the nefarious tactics Zynga has used to raise cash."
