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State Dept. Bureau Spent $630k On Facebook 'Likes' 99

schwit1 writes with this excerpt from the Washington Examiner: "State Department officials spent $630,000 to get more Facebook 'likes,' prompting employees to complain to a government watchdog that the bureau was 'buying fans' in social media, the agency's inspector general says. 'Many in the bureau criticize the advertising campaigns as "buying fans" who may have once clicked on an ad or "liked" a photo but have no real interest in the topic and have never engaged further,' the inspector general reported. The effort failed to reach the bureau's target audience, which is largely older and more influential than the people liking its pages. Only about 2 percent of fans actually engage with the pages by liking, sharing or commenting. In September 2012 Facebook also changed its approach to users' news feeds, and the expensive 'fan' campaigns became much less valuable. The bureau now must constantly pay for sponsored ads to keep its content visible even to people who have already liked its pages."

Comment Such ignorance here... (Score 1, Insightful) 290

It always amazes me how such an educated group of individuals as exists on /. always makes such irrational statements evertime an article like this comes around.

Full Disclosure: I've been in digital media for several years and am currently a fairly high-level individual on the more technical analytics/strategy side of things at a top digital media agency.

Now, despite my background, I want to preface this by saying that since I was very young, I've always been very paranoid about my privacy, and still remain paranoid to this day. I used to react to these sorts of things by spewing vitriol without knowing enough technical details to truly be qualified to comment. I would venture that is the case for the vast majority of people here. You know how to code, but I doubt you know how these systems actually work, what they actually collect, or how that data is actually used in the real world (not whatever scare story you are reading this week).

If you knew these things, you wouldn't be so disgusted by online advertising tracking practices. Do I dislike intrusive advertising? Yes. Do I think there is a lot of shitty advertising out there? The vast majority of it is. But just as there are bad coders who give the rest a negative reputation, the same is true for online advertising.

Beyond that, the end user of the tracking data does not give a shit about the special unique snowflake that you are. I know--I used to be one of those end users and now I managed a relatively large group of them. Do we have IP-level data? Technically, yes. Although to be honest, the only time I've actually looked at that was when trying to figure out a tracking bug with discrepancies between analytics platforms when I needed to compare timestamps.

Could the big bad evil government know what you are browsing? Yeah--but they could have done that anyway. Encrypt your traffic if you care.

The reality is, you guys are in the minority, and despite a lot of people being vocal about this, they are still in the minority. The reason this stuff keeps being made and actively pursued is BECAUSE IT WORKS AND PRODUCES BETTER RESULTS. Digital is all about the data, and I can tell you that retargeting, RTB inventory that uses audience data, etc. are all incredibly effective because they are SO well targeted that people click more, and more importantly, convert at higher rates. This means people find the ads more relevant, and are purchasing because of it. Period. End of story. They can think it is evil all they want--it still works and nobody forced them to click the fucking ad or make the purchase.

So get off your high horses and realize that this wouldn't exist if it weren't effective, and nobody is holding a gun to your head to click an ad. Don't like ads? Use ad block.

Now, with that rant out of the way, I will say that I am just as in favor of DoNotTrack measures as the rest of you. I think a user's data is theirs to own and do with as they please, and that if they don't want it collected, that is their right. I also think that sites have the right to withhold content from those who do not make their info available because the content is provided in exchange for it. Don't like it? Go elsewhere--maybe the impact will be such that the site will find another revenue source. But unless you are in the majority, that will likely not happen.

Bottom line...get educated about this topic if you want to have a real world discussion about it instead of just throwing out false statements and vague statements that anybody in the industry would laugh at because of how uneducated you sound. This is no different than when creationists attack science because they don't understand it and it scares them.

Comment Re:Everything is an emulator (Score 4, Informative) 518

How did this get to +4... does the modern-day Slashdot reader really not know the difference here?

WINE is a re-implementation of the Windows system-call library. Tepples is absolutely correct above: It's a reimplementation of the API, and no more a emulator than Linux is of UNIX.

An "emulator" is very specifically a program that reproduces the behavior of an entire system, hardware included. An emulator reproduces the system in software, and then you can run device drivers, etc. on top of it. The machine code you run on an emulator never gets executed as instructions on the host hardware -- it's executed as instructions within the emulator; the host runs the code of the emulator alone. DOSBox is an example of an emulator; it runs in software all of the hardware of an early x86 system including the CPU itself, so that you're able to run 386 games on *anything* that you can compile DOSBox for, even PowerPC, MIPS and ARM systems. I myself used DOSBox on PowerPC many moons ago to play old DOS games.

The next level up from that is a Virtual Machine. A virtual machine can only expose hardware that actually exists on your system, and your CPU actually switches between the different contexts -- your CPU is actually aware that it is running different systems on modern chips. The abstraction here is mostly at the driver level; your guest OS is typically using drivers provided by the VM software maker that interact with the VM software to expose the hardware's functionality. Whereas an emulator can emulate any hardware you do not have from the CPU on up, a virtual machine simply exposes your existing hardware, and lets your hardware do as much of the work as possible.

With an API reimplementation like WINE, you are still running Linux (or Mac OS, or whatever), and the driver layer is Linux's drivers (or Mac OS's, or whatever's). All you've done is add a library to the mix which:

1. Add a new kind of executable loader; in addition to a.out-format and ELF-format (and Mach-O on Mac, etc), you now have the ability to load EXE format files, and
2. Translate Windows library calls into the corresponding Linux (or Mac, or whatever) library calls.

So, in brief:
1. An EMULATOR (like DOSBox) emulates the hardware, and the programs are completely divorced from your system's actual hardware;
2. A VIRTUAL MACHINE (like VMWare) creates a virtual driver layer for your existing hardware that allows you to run different OSes simultaneously;
3. An API (like WINE) is just a new set of functions that add capabilities to your existing system.

There will be a quiz on Friday.

Comment Re:Yes, it will raise prices (Score 1) 345

Your first paragraph analysis is correct. In fact, I'm somewhat displeased that the comments China and others have made that criticize this decision are essentially left in the article at face value, and that we need people like you to put this explanation in.

The market was not at all free, nor was it a level playing field, prior to this decision. Oligopolies and monopolies are not free markets; playing fields where one side has a government flooding money into subsidies are not level. So, your criticism of the "free market" in the second paragraph is based on a misunderstanding of what a "free market" is; "free market" is not a synonym for laissez-faire. Yes, I'm aware that a lot of proponents of laissez-faire equate it with free market economics, but two wrongs still don't add up to one right.

There's a similar problem with Dougherty's comments in the article, warning of a "trade war;" it seems to me that we were already in a trade war. A very one-sided trade war, where we just let China hit us with subsidized goods and did nothing to respond. Of course the bully will whine like a little bitch as soon as they get hit back...

Comment Re:The bit depth does matter (Score 1) 841

I think the real issue here is that I didn't make myself clear, because you seem to be addressing points I wasn't trying to make.

When I say "stair-step," I mean something entirely different from what the author means. What I'm saying is that when you sample, you also quantize; your amplitude is not continuous, but discrete. Ergo, information is lost.

I know the ear doesn't perform an FFT, but what it does is a frequency analysis. PCM data measures the position of molecules over time; an ear measures frequency and volume over time.

The point is, when you take two pitches, play them together, and map it as a waveform, you end up with a waveform that is far more complex than what an ear actually perceives. The ear perceives two notes, while the waveform describes a zig-zag that wiggles -more- often than the original pitches.

When error gets into those wiggles, while it can manifest itself as harmonics far beyond the range of human hearing in both amplitude and frequency (aliasing), it also manifests itself when the waveform is reconstructed as distortions in amplitude and in frequency of the original fundamental pitches. The more audible high-frequency sounds are in the mix, the more likely you are to get audible distortions that AA filters will struggle with.

The fact that you're needing to do AA at all is a symptom of using too low of a bitrate anyway. You can simply throw more bits at the problem and achieve the same effect, but without the necessity of having stupidly expensive DACs; and if you have the stupidly expensive DACs, then you can do more anyway. And storage space is cheap so... why is this even a discussion?

Granted, I don't think there's a need beyond 24-bit 96kHz. But I do think, for certain types of audio, 44.1/16 is pretty clearly not enough for everyone.

Comment Re:The bit depth does matter (Score 1, Insightful) 841

I'll grant to you that for most people AND for most kinds of recordings, what you say is absolutely true.

"For the 192 KHz fans out there, there is direct and proven mathematical reasoning for why 44 KHz audio is plenty."

Both you and the article say this, but my understanding of sampling theorem differs from the conclusions you both draw. The main issue is that Nyquist sampling theory is based around the idea that you are moving from a continuous to a discrete path in one dimension only. The theory that you can reconstruct frequencies perfectly is based around the y-axis being continuous. In digital audio, it isn't. So both of the graphs he has in the section "Sampling fallacies and misconceptions" are actually incorrect; a proper graph would show the "stair steps" being slightly off-center where the line goes (and off-center by different amounts). In fact, that he equates bit depth with dynamic range shows he really doesn't understand the mathematics of PCM audio very well at all.

What's more, despite the article author's excellent description of how we hear, he never really connects the FFT the ear performs to how it limits the effectiveness of anti-aliasing, and assigns to anti-aliasing algorithms magical properties that they don't have; heavy metal and string orchestra music in particular represent worst-case scenarios for anti-aliasing algorithms.

So the math IS clear, but it doesn't show what either you or the article author think it shows. It may not justify 192kHz, but it definitely justifies a sample rate greater than 44.1kHz for certain kinds of music.

Comment Re:Is this article some kind of a joke? (Score 1) 268

Pretty much goes with what I said above, as in: I'm not sure which of those is really a revelation. #1 and #4 are just Stratfor's best guesses, like reading an "insider" report on a closed basketball practice on the 'net. #2 is just like hiring a PI to snoop on your wife. #3 and #5 are pretty much common knowledge. (Also: I think Burton's kinda nutty -- also easily-attainable knowledge for anyone who read his autobiography.)

Wikileaks and Anonymous keep bragging about this as if they'd exposed some private arm of government spying, when really, the government paying Stratfor is like a software development company paying for a Dr. Dobbs' journal subscription; when it's your profession, it's good to have external perspectives, even if they don't necessarily align with your mission and aren't informed on your specific details.

And on that note, Friedman's free weekly write-ups are some good bull; he'll usually spend the bulk of any given article providing facts for context before he delves into the op-ed parts, and so you end up learning a few things even if the rest of what he has to say is bunk. He's kind of the Chip Brown of Stratfor (re: the above comparison of Stratfor to Rivals.com).

Comment Re:Is this article some kind of a joke? (Score 5, Informative) 268

Uhm... maybe that's because Stratfor is not an "intelligence" agency in the same way that the FBI or CIA are. They're just a private company trying to make a buck by selling their opinions.

They're basically Rivals.com, but focused on politics rather than sports. And about as much a part of the US intelligence structure as Rivals.com is.

That's why folks like AC above and myself are shaking our collective heads, wondering when Allen Funt is going to jump out from behind Julian Assange and shout, "Surprise!"

Comment Re:Lot's of possibilities (Score 3, Insightful) 498

Depends on what you mean by the terms. If you're talking about destructive sham cults vs. non-destructive, non-sham cults ("legitimate religions"), a few of the notable differences are:

  • Cults will typically require you to sign up or pay a fee in order to learn their teaching. Legitimate religions are up-front about all their beliefs.
  • Cults typically isolate their members from "non-believing" friends and family members, requiring you to break ties with "unbelievers."
  • Cults require you to believe precisely what the leaders tell you to believe; dissension is not allowed. Legitimate religions have congregations where you may experience a great variety of opinions, sometimes with only a handful of topics where you could find everyone agreeing.
  • Legitimate religions tend to expect their clergy and leadership to be held to a higher standard of behavior than their members, while cult leaders are not to be questioned ever.
  • Cults typically make it difficult, if not impossible, to leave; with religions, you just stop.
  • Cults will typically demand that you give up your "material wealth" to the founders. Religions may point out the value of tithing or pass the hat around, but they'll never kick you out if you show up every week and never contribute a thing.

The above looks almost like a point-by-point rebuttal of Scientology, but that's just an odd coincidence; Scientology is far from the first or only destructive cult to fit that definition. You can find mainline Christian churches that fit into both categories, although I think you'll find that most of them don't.

By "pseudo-religion" you could also mean something that has all the trappings of religion but claims to be anti-religion, e.g. Maoism in China.

Comment Re:Fisher Technik (Score 1) 153

I have a soft spot in my heart for FT, because when I was growing up, FT was vastly superior to anything Lego made. I had a lot of fun using FT robotics on my Apple //e. They also had the pneumatics kit, electromechanics, and a whole bunch of things that were far beyond what Lego offered then.

But...

It's not so much that FT has faded as that Lego has caught up in the areas where it was weak and remained strong in the areas where it had FT beat. Modern Lego models are a lot better at showing you how to put pieces together, and not just how to build the thing, than they used to be. The piece selection is more diverse, and the piece -quality- has improved greatly; they hold together better and come apart more easily. The new robotics kits, power functions kits and other stuff in the Technics line give Lego a lot of the things that came with FT (although not all).

The old FT that I kept for my son, and the new FT I bought for him, largely sits in a bin collecting dust while he discovers and builds entire new worlds with Lego. Even when I was a kid, Lego somehow was an every-day kind of toy, while FT was more a once-in-a-while kind of thing.

So... while I have admiration for FT and an emotional attachment to it, Lego is what dominates my 7-year-old's playtime. Maybe when he's older, FT will be a new challenge...

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