The problem with the mainstream model for ISPs is that in an unlimited use plan, the less aggressive users subsidize the consumption of the aggressive users. Most slashdot readers may not have a problem with that, but I think that a lot of people would rather pay a reasonable, and cheaper rate, for bandwidth they use than pay more for a theoretically uncapped amount that they won't use.
Sorry, sounds waaaay to much like an industry shill to me. When I originally signed up for cable, it was marketed as "unlimited". I paid for "unlimited". Just because now the cable industry has succeeded in their marketing ploys by offering "unlimited", and now because of their success their networks are clogged and/or bogged down with all the customers who bought and paid for "unlimited", does NOT mean they can go back on what they advertised. I can imagine their line of thought. "Oh, sorry, we didn't mean "unlimited". we meant 5/10/20 gigs. but if you really do want what we told you you could have, its going to cost you $150. So the next time around, when people once again sign up for "unlimited" and the cable companies are back to having the same issue, how much will it cost to get what you signed up and paid for all over again? Its nothing more then a service provider not wanting to keep up its end of the bargain, and wring more money out of customers for the same level of service while doing NOTHING to earn that extra money.
Nature, to be commanded, must be obeyed. -- Francis Bacon