Made Up Numbers (Score 2, Interesting)

From what I understand, this game has absolutely no internet functionality and no DRM. How would they be able to get the percent piracy rate if they have absolutely no idea how many copies of the game are out there, only how many people bought the game? This story has appeared on every tech site I visit regularly. It's clear that they just pulled the 90% rate out of their @$$ so that they could generate interest and sympathy.