DreamHost's new "Files Forever" on Day Aga

Another AC writes: In honor of the Day Against DRM, DreamHost has released a new service called Files Forever which seems to be basically an iTunes Music Store that anybody can sell any sort of files through.. as long as they have no DRM. They handle all the payment processing and store the file forever, offering unlimited re-downloads to end users who buy files through the service. When somebody buys a file they're even allowed to "loan" it to others for free!