you and the publishers are not only wrong, but in the publishers' case, possibly terminally wrong. Actually, I'm not wrong, you're looking in the wrong places for the wrong thing. And then you go off to mention Asimov? No surprise you've missed the point that publishers have to make to remain afloat...
If you read what he wrote, you will see that he was talking about Asimov _at the beginning of his career_. Nowadays Asimov is recognised as one of the greats, but at the time he was just another struggling author.
It's fucking *Asimov*! No shit it doesn't take strong arm techniques to keep authors like Asimov profitable but what do you do about the other 99.9% of what sits on the shelf at your local Borders? What about non-pleasure reading? Or are you telling me that the books I find on The Pirates Bay are all non-sales anyway? That's a joke of an excuse. And don't get me wrong, free samples? Sure, that can move books but how do you sell something if all of it is available for free? I'm not saying that the model doesn't work for some under certain circumstances but it doesn't work with the current numbers of the market. That's the difference.
If you think this, you are mistaken. Baen have been running a very successful experiment for years. After disccions with Jim Baen, Eric Flint started the Free Library and put some of his books up. When he received his next royalty statement he noticed that receipts for the books he had put up _increased_. If you read his "Prime Palavers" he gives a good explanation of why DRM will fail for boos, as it has for RIAA and MIAA.
If it has syntax, it isn't user friendly.