Brawndo and Idiocracy (Score 1)

As far as the movie goes, I think those who find it downscale have missed the picture, Lamarckian dynamics notwithstanding. As far as Brawndo goes it is effing brilliant as a market wedge in a highly competitive market. Redux has someone completely brill in their top marketing group. The drink itself? Terrific -- tastes all right and actually does boost the energy in a slow, stable, cheery sort of way. Beats Red Bull hollow. Their Bizarro Idiocracy-inspired ad. Their Myspace page. A