I care more about ingredients. Calorie counts are mostly useless to me. If you tell me something's first ingredient is corn syrup I'm going to assume it's high in calories, low in nutritional value and not good for me. With popcorn, I want to know if they are using real butter or something else. Because you know what, I want real butter damn it! Don't kill me slowly with poly unsaturated fats. The lipid hypothesis is slowly being shown to be false and saturated fats have long been demonized when they are now being found to be good for you (and conversely poly and mono unsaturated fats not so good). Google "French paradox" for starters.