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Submission Summary: 0 pending, 0 declined, 1 accepted (1 total, 100.00% accepted)

Intel

Submission + - Intel's Gorilla Marketing Second Life Web Mash

AmadeoDonofrio writes: "Intel has lunched a very unique gorilla marketing campaign for their new dual core processor. They asked world-renowned virtual builder, Versu Richelieu to create a new masterpiece in the Second Life virtual landscape using their dual core chip. What's really crazy is that thy put her in a store front window on 5th Ave and 39th Street in New Your City for 72 hours while she works. The web site is a mash up of technology including side by side live video feeds from a web cam in the window, and her SL POV. There's a Flickr slide show and her embedded Hipcast audio blog, and soon to come archives of the whole experience in 12 hour segments hosted by YouTube.

Is Intel pushing their marketing concept to extremes by utilizing all these free on line services to promote their product or is it good publicity for all parties involved?"

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