I don't know about Ouya, haven't really been following the news on that front, but isn't Steam always-on as well? Or at least tied to your account.
I'm not sure protesting against a certain, uhm, let's call it feature, by going for the competition which has pretty much the same feature lends a lot of credence..

That said, most games these days already come with a code for online play that locks it to your account, and forces you to buy another code if you want to play online after buying the game second-hand. If this rumor proves true it would suck, but it's not a giant leap from where we are now.

Would SUV drivers even get that joke? You'd think they'd just sit there snickering "hehehehe... It says genitals on his backpack! Genitals are funny!"