Microsoft seems to have a tradition of doing this kind of ad parody. I remember seeing one in the early 1990s that was a parody of the You Will television ads that AT&T was running at the time. There was a scene with a woman walking along a beach while wearing a large straw hat. The hat suddenly beeps, the woman takes it off her head, and there is a piece of paper sticking out. Voice over narration: "Have you ever received a fax in your hat on the beach? You will.... and the company that will bring it to you is..."

At the time that the standard kilogram was reported to be losing mass, an opinion column by Crispin Sartwell in the Los Angeles Times on June 3, 2003 pointed out that this was a weapon of mass destruction:

"....Now one suspects that in the long run the kilogram cylinder will continue to shed atoms. By my calculations (or rather, those of my wife, who can do stuff like multiply), at a rate of 50 micrograms per century, the cylinder will disappear entirely in 200 billion years.

Then the kilogram itself will disappear, which entails that all objects will weigh an infinite number of kilograms: Any given feather or dust mote will be infinitely heavy. And, at that point, the universe will collapse under the influence of infinite gravity into a disk about the size of a lentil, inhaling everything into a dimensional wormhole. And that will suck, with infinite force and acceleration.

In other words, that standard kilo platinum-iridium cylinder is the smoking gun, the ultimate weapon of mass destruction."