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The Media

HBO Exec Proposes DRM Name Change 544

Posted by Zonk from the that's-all-that's-in-the-way dept.
surfingmarmot writes "An HBO executive has figured out the problem with DRM acceptance — it's the name. HBO's chief technology officer Bob Zitter now wants to refer to the technology as Digital Consumer Enablement. Because, you see, DRM actually helps consumers by getting more content into their hands. The company already has HD movies on demand ready to go, but is delaying them because of ownership concerns. Says Zitter, 'Digital Consumer Enablement would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.'"

Lab Created Diamonds Come to Market 578

Posted by samzenpus from the synthetic-bling dept.
E writes "Technology is putting some new sparkle in the world of diamonds. Until recently, naturally occurring, mined diamonds were unchallenged in their quality and desirability. But now laboratory-created diamonds, which possess the same properties as naturals, are poised to give them a run for their money. A new company, Adia Diamonds, has quite the variety in their inventory. They have the same chemical and physical properties as a mined diamond and come in white, blue and yellow. Both GIA and EGL grading labs are offering certifications for lab created diamonds. Seems like a good, high-tech alternative to the DeBeers diamond cartel."

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