So Errol Morris is the guy responsible for the greatest advertising campaign of all time. http://www.errolmorris.com/commercials/miller.html

I won't say High Life is one of the beers I prefer because of these advertisements, but they sure are a part of why I first tried it. (its a favorite of mine because 6-pack of bottles for less than 5 dollars of a beer that is extremely drinkable is most definitely gold.)

won

Also of note... in some countries (is south Africa one of them?) saying the "F-bomb" is really not the same as it is in the US.

Its a "lower" level curse, like the US's "damn" or "hell".

That's what I assumed when I was watching... also thought it appropriate, given the circumstances.