While I absolutely love projections as much as the next man, it says straight from TFA that the movie is 90 minutes, and the total gain would be $135k, from 135,000 frames. Also, the fps is apparently 25, as buying a second costs $25.

Unless you're talking about lowering the rankings as a solution to the lawsuit, it seems to me that lowering the rankings of a highly-sought after website would do nothing more than drive away customers. If I'm searching for something, unless I know it's obscure or on a specific page, I usually don't bother with going past the first page.