Endorsement (Score 1)

I don't think that videogames are a stable enough medium for companies to be willing to risk sizable profit margins on 'originality' yet. Probably the big draw of these movie producers (like Jackson) is that his creativity makes money. Like it or not, money is the primary motivation for these videogame companies; if it takes big name movie producers to try to encourage the big companies to be creative, than I'm all for it.