Every time they do, it ends up being way too big and with the worst engine.
Take the maverick for example. In the focus lineup the 2.3 turbo is the top and highest performance gas wasting engine.
Thats what they put in their lightweight truck. Where is the 1.0 at here with a manual transmission?
Gear ratios are horrible. The point is is that everything is done to make it not quite worth going to the small truck over just buying the bigger F150.
Yet, I can draw on the back of a napkin some numbers that would actually make a compelling small truck.
My 25 year old Insight averages 65mpg with an Aluminum monocoque that hasnâ(TM)t rusted a single bit. 165 tread width tires that cost nothing, and under 1800lbs so they last.
Oversea though Ford sells the Troller which get a diesel engine with solid axles, lockable 4x4, and a manual transmission that beats the fuel economy of the supposedly good Maverick here in the states while being waaaay more desirable.
Could have saved money by just bringing that here and calling it the Bronco. Looks better, offroads better, and has a diesel people want.
Sigh. Time to get me back to bed I suppose