AceMulligan - Slashdot User

RIAA May Be Violating a Court Order In California 339

Posted by kdawson on Monday December 15, 2008 @08:48PM from the play-nice-now dept.

NewYorkCountryLawyer writes "In one of its 'ex parte' cases seeking the names and addresses of 'John Does,' this one targeting students at the University of Southern California, the RIAA obtained an order granting discovery — but with a wrinkle. The judge's order (PDF) specified that the information obtained could not be used for any purpose other than obtaining injunctions against the students. Apparently the RIAA lawyers have ignored, or failed to understand, that limitation, as an LA lawyer has reported that the RIAA is busy calling up the USC students and their families and demanding monetary settlements."

Comment Take it a little further.... (Score 4, Interesting) 50

by AceMulligan on Tuesday July 22, 2008 @09:08PM (#24297821) Attached to: Buy From Amazon With Your TiVo

A friend of mine worked at a marketing agency where she worked with a prototype system similar to this, howeverit was even more interactive. At any given time during a show, you could:

1) Hit the pause button

2) Point the remote at the TV which controles a mouse like cursor (think Wii Remote)

3) Point to car\shirt\bag\etc that happened to be on the screen at the time

4) Click it and be directed to a 'buy it now' interface

The idea is that companies would pay the show for product placement adding to the revenue of the show and ... dare I say... eliminate the need for commercials.

The only problem I foresee with this approach is increasingly blatant product placement within shows which WILL get to the point of being distracting, much like commercials are today.

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