Comment Re:The big question... (Score 1) 155
And can/do cable companies monitor what people watch?
Absolutely. If you have digital cable, the ability to track your viewing habits is built right into the set-top box. I can't see too many people accepting this PeoplePeeper, er People Meter. It's too invasive in my view. A Nielsen box just sits quietly on your TV, but this thing you have to lug around. The scary thing is that there are people who will accept this invasion. To make it really effective, they should put this into cellphones (and bury the data collection into the terms of use contract, of course).
Absolutely. If you have digital cable, the ability to track your viewing habits is built right into the set-top box. I can't see too many people accepting this PeoplePeeper, er People Meter. It's too invasive in my view. A Nielsen box just sits quietly on your TV, but this thing you have to lug around. The scary thing is that there are people who will accept this invasion. To make it really effective, they should put this into cellphones (and bury the data collection into the terms of use contract, of course).
