Re:"Could care less" (Score 1)

How is it a bad thing if other companies could care less about their customers ? I'd hate to a customer of a company which did care less about me than one of those that could do but didn't.

A better question would be to ask if you care less about them caring less if you could but didn't?

I'm not sure I think your post is informative, but let me put it this way, if people "love" Apple Computer Im willing to bet its mostly because of the rationale of nationalism... ie. you imagine yourself a part of an abstract community where there is none, actually (yes you know other Apple users but you dont know them all and you have little sense of the proportion. Nationalism also fosters a decidedly altruistic mindset where one focuses on DEBT to a nationstate... a debt that can be never, by the way, paid off. (Somehow I still OWE my existence to the "founding fathers" and to every person that ever offically fought in a US conflict). The "debt" to apple is why people (sadly) say "thankyou steve". You don't need to thank him, he's the producer, and you *bought* the 2300 laptop already, why on earth would you thank him? The debt also exists in the minority status of apple users (nixing the ipod) in that, being a minority, they see themselves as "beset" on all sides by the non-underdog microsoft. You know who's even MORE hyped about an OS than apple users? *nix. Why? Part of it is because their even more on the periphery than apple.

Certainly Apple will dish out customer service from both the good and bad jars, like any company. But I think apple users are more prone to dwell on a good experience, why? Because they have to protect their investment in the periphery. Certainly Apple has LESS customers to deal with than, lets say, dell. ALSO, theres alot fewer things to call apple about seeing as the hardware's all uniform and by default you have very little legacy support.

Last but not least I believe that both design and price (and to some degree, quality) play a part.

Like anything else, if you PAY more, you think you get more.

If you want to take your girlfriend/boyfriend "out" for the night... PAYING more means something special so youll go to the place with the dress code as oppsed to the place that, lets say, doesnt have the dress-code. Personally, I would ask that noone "love" entities. They simply can't and don't love you back. It doesnt mean you cant love their product but keep a level head.