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Gigaset M740 AV: The entertainment box from Cordless Products
The new Gigaset M740 AV Digital Video Broadcasting Receiver marks Cordless Products’ entry into the entertainment market – and has already won its first customer: Carrefour Spain has ordered 50,000 of them.
The versatile Gigaset M740 AV brings the future of home entertainment to the living room. It’s a set-top box for receiving digital aerial television programs, a television projector and an MP3 player for the home HiFi system all in one. The set-top box allows users to decide what they want to see and when they want to see it. Because in combination with a hard disk drive, the Gigaset M740 AV affords time-shift television. This intelligent form of TV program recording is a highly practical option if the viewer happens to be called away during an on-air program, for example, but would later like to see what was missed. While the on-air program is still being recorded, the viewer can look at earlier portions of the program that were missed (time-shift function). Moreover, the Gigaset M740 AV is equipped with two tuners to enable one program to be recorded while another is being viewed live. This finally puts an end to one annoying problem with most commercial set-top boxes. In contrast to the Gigaset M740 AV, they’re unable to record one decoder-received program while watching another live on the screen.
The hard disk that’s used to record the program can be attached directly to the set-top box, or the device can interface with a hard disk in a PC via either a cable or cordless link and be integrated into a Wireless LAN. The device can also be used for listening to MP3 music files over a HiFi system and for viewing digital photos and films on a television set. The Gigaset M740 AV will be launched on the German market in October, in time for Christmas business.
Beginning in October, this smart box will additionally be on the shelves of the Carrefour retail chain in Spain. With a contract for over 50,000 devices, Carrefour intends to play a pioneering role in the introduction of digital terrestrial television: In Spain, 90 percent of the population views terrestrial-based television. Carrefour wants to use the device to gain a direct presence on its customers’ TV screens to offer value-added services like product and marketing information or for downloading mobile phone ringer tunes.
Cordless Products is using this universal set-top box as the kickoff for a bevy of innovations relating to digitized multimedia content, such as voice, photos, films and music: “We’re working on an extensive product portfolio that we’ll be gradually debuting over the course of the coming months,” says CP chief Clemens J. Joos.
Connection to an antenna for terrestrial reception.
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