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The Internet

New Web Metric Likely To Hurt Google 226

StonyandCher write(s) with news that one of the largest Net measurement companies, Nielsen/NetRatings, is about to abandon page views as its primary metric for comparing sites. Instead the company will use total time spent on a site. The article notes, "This is likely to affect Google's ranking because while users visit the site often, they don't usually spend much time there. 'It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement,' said Scott Ross, director of product marketing at Nielsen/NetRatings. 'Total minutes is the most accurate gauge to compare between two sites. If [Web] 1.0 is full page refreshes for content, Web 2.0 is, "How do I minimize page views and deliver content more seamlessly?"'"

Comment The incentives behind copyright (Score 2, Insightful) 709

The folks in the governments (be it US, EU or UK) seem to have lost sight of why there's been "copy rights" for the past 200 years...

The constitutional basis (at least in the US) is to "to promote the progress of science and useful arts" - US Const. art. 1, 8, cl. 8. And thus gave the exclusive right to the rightholder (ideally, the artist himself, even though this is unlikely nowadays):

  • To produce copies
  • To import / export the work
  • To create derivative works
  • To perform / display the work publicly
  • To sell / assign rights to others
But since copyright provides a monopoly, there is a limitation in time for it. The main reason is that copyright creates two main incentive -- to create and to diffuse the creative works. If there was no protection provided, creative people might just keep their creations for themselves in fear of being ripped off by other people.

Hence, there is no real fear to have about a "unlimited duration" copyright... in theory. Following the Sonny Bono act, the Supreme COurt printed this wonderful opinion where they basically said that even if the copyright duration was set to a million year, it would be constitutional since it was "limited". With such arguments from the highest ranking source of legal authority, I cannot help but feeling hopeless...

Copyright is not a bad system, just like the Communist Republics' constitutions were great civil liberties manifestos...

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