Given a choice, I would far rather people be scientifically literate than English-literate.
This isn't about English literacy, either, unless you think that most people regard "debt" and "deficit" as abstract coinages passed down from Cleopatra's personal mentat.
Here's how the lizard brain encodes language in people with an aspy deficit:
jackpot = pussy
debt/deficit = no pussy
astronomy/astrology = preoccupations of pointy hats who get no pussy
There's simply no need in this model to discriminate words from the second cluster. Here's a truly horrible capsule summary of what we're up against:
Secret Formula For Persuasive Writing Techniques
This is designed to influence exactly the kind of person who fails to conceptually discriminate astronomy from astrology. Advertising is not a universal technique. It's merely a universal technique for the shaking the trees most easily shaken: small cognition, big lizard.
The core element is the appeal which answers "What's in it for me?" and the answer either needs to be "more pussy" or something from the first list of things regarded as being directly associated with more pussy, or the proximity of more pussy, or the vain fantasy of the proximity of more pussy.
The bottom brain works on a system of warm, warmer, warmest. I know of a person who has made at least three trips to China thinking he's going to score himself a docile second wife; he has no clue whatsoever that these Chinese women he meets can decode his demeanour as an OCD control freak by the second interaction—if, in fact, there was any legitimacy to their desire to score a comfortable N.A. lifestyle in the first place. In his own culture, most women decode his personality style in a single glace. In his mind all these women have be ruined by a culture which turns them into snooty princesses. Who knows how much money this guy has poured in this project, where 60 seconds of input from a properly functioning top brain could have informed him that "warmer" amounts to a snowball's chance in hell on day where hell's barometer is falling.
Judging from how long he's had his top brain stored in the garage under a dusty tarpaulin, he long ago gave up on welcoming any input from this part of his brain. Either the input is faulty (unlikely), or it conflicts with his cherished lizard-brain fantasy self-image (likely). He's plenty functional in an ordered environment where he has far fewer options to make his own choices.
The problem with this study is that a large slice of the population—in one or more major spheres of living—fails to curate their "beliefs" into consistent/inconsistent, but merely partitions into warmer and colder, using an internal vocabulary where there's only a single word for snow.
These scientists who conducted this study without comprehension of this are living in a similarly tiny mental closet. s/pussy/p-value This is the lizard brain of successful careers built upon bad science.
Scientific method: Statistical errors
I guess it accords with a cherished lizard-brain fantasy of someday scoring tenure. For three decades, at least, tenure has become practically synonymous with barometer rising. Engaging in this kind of research project is an awfully indirect way to confront their own delusions.