Comment Re:WTF (Score 1) 349
I love it. Gullibility by design (TM), the new prescription. The disturbing part of the equation is that price is part of the effect, so I'd expect that a 50$ pill could have a bigger placebo effect than a 5$ pill of identical composition, provided that the patients know it.
This is in fact true - more expensive placebos are more effective than cheaper ones (well, ones that the patient believe are more expensive).
http://findarticles.com/p/articles/mi_qn4188/is_20080309/ai_n24918110/