Comment well.. (Score 1) 215
In a world where autos can be thought of as price points for a certain size and feature set (with most comparable models being in the a narrow power/accessories/size/price range)
The experience in my Toyota Prius is similar, the 2004-2009 models come standard with a touch screen, and a lot of the functions center around it (backup camera, sound system, battery monitor, engine diagnostic code and testing). It was something that people noticed when getting into the car and added value above what was perceived by competetors. (it's no longer standard equipment btw, several thousand dollar upgrade just to get the camera).