That's not what this is about at all.
Google can do whatever they want on their search results. However, they're *not* allowed to (say) push Maps at the expense of Bing and others, solely because of their dominant position in search.
Someone like, duckduckgo can push duckMaps all they want (if there was such a thing) - hell, they completely remove bing.com from their results, whilst pushing duckMaps on every single search result if they want. That's okay because they're not dominant in search.
Whilst this case isn't without its controversy, the regulators are actually a lot clever than you seem to give them credit. Their aim here is not to kill off successful products, but instead to ensure that the end users always get left with a choice. The Microsoft case gives a good example - it didn't stop Windows being sold in any way, but it did give users a choice of which browser they were going to get (how effective that really was is up for debate, I'll grant you).