Comment Re:App generic, Store generic, App Store obvious (Score 1) 414
We give this right to the government to help commerce along. Honestly. It's good that Amazon can trademark "Amazon" and keep others from using it. They can spend years working on delivering great service, improving their offerings and so on, and not worry about somebody opening "Amazon Shopping" and ripping people off, destroying their good name. Imagine if you could open a "Pizza Hut" right next to an actual Pizza Hut, same colors and everything, but with even less concern for quality. As a consumer, how can you tell what's the real deal? When you tell your friends that Pizza Hut sucks, which one do you mean?
But yeah, there should be limits. Other pizza joints can have "pizza" in their name, just not "Pizza Hut." The argument is whether or not "app store" - together, not each word - counts as something you can trademark. I don't think so, there were other app stores before Apple, although not as popular. And I don't think anybody is confusing the Amazon App Store with the Apple App Store - they don't even sell the same thing. Overall, lame.