Except that APB is a phenomenal game. It was marketed incorrectly. It is a massively multiplayer shooter, but when people hear MMO, they immediately think RPG, grinds, and endgame. APB has no endgame, when you create your character right offr the bat you're given most everything you could want. you can even spend real-world dollars to get something like a high velocity round sniper rifle right off the bat, from another player. the money you spent goes to that player and they can actually sustain their playtime based on that. and since the developer got paid, they're fine with it.
Couple that with literally infinite customization options just counting the ability to create symbols and put them on your clothes as you see fit, along with your car, and what else could you ask for/
Get into a group and the game is fun on the first day you're playing, you don't have to grind for months to get the gear to compete.
And yet it bombed when review after review complained about: horrible one on one balance, lag, cheats, and a lack of stuff to do and repetitive missions.
The 'missions' were only there to get players to go up against each other, they were never intended to be the content.
The real reason it bombed is there was never an advertisement video that described the game properly. If they had said "This is your city, we're not going to tell you how to play, we're letting you decide how to run things." It would have done much better. Because then the reviewers and the players would have realized that the mission system was nothing more than a booster chair or training wheels.