I don't know about Indian cuisine but in Mexico we don't brag about how impossibly hot a dish is.
Chile is used as an additional condiment and is never the main focus of the meal... Mexicans know when something needs to be spiced up to make it taste better, enough to make you salivate just by smelling it and make it perfect. That hot spicy sensation is addictive and a good source of endorphins... It is never a goal to make it impossible to swallow, give you cramps and make you faint.
Pinches gringos locos....
Indians don't brag about the heat levels of their food as well. I would like to dispel some myths about Indian food here:
- Firstly, there is nothing called Indian food. India is an agglomeration of about 50-100 or so cultures, a bit like Europe. Each culture has its own history, language or dialect, culture, and most importantly, food. While culture has changed or diluted over time, food habits have not changed much. Anyone who talks about "Indian curry" is as incorrect as someone who talks about "European soup".
- Indian food by and large is not super-spicy to begin with. Home cooked food in India is usually mild and often a bit overcooked. Yes, certain cuisines such as Kolhapuri or Sahuji is known for being hotter. Even then, this is usually hype promoted by restaurants as a publicity stunt. While restaurants often label their dish "kolhapuri chicken" by adding 5 extra red chiles, authentic Kolhapuri food is not cooked this way
- Indian food, unlike many other cuisines, is very flavorful and aromatic and a typical dish will consist of numerous spices and herbs. Perhaps, this is because India is the birthplace of most herbs and spices (maybe not most, South America kicks ass too). Indian flavor is usually multi-dimensional and layered - heat is just one component. A really well made Indian dish (such as a "curry") will usually be hot, sour, salty, and a bit sweet at the same time. Mostly not bitter, but sometimes bitter too, especially in dishes such as bitter gourd curry. Bottom-line - spicy does not mean hot, it means full of spice, and each spice has a different flavor and aroma. This is the whole point of mixing multiple spices, or using pre-mixed spices ("garam masala", "panch phoran", etc.)
- Chile is also often an extra condiment in Indian cuisine as well - a typical Indian dish will consist of plain rice or wheat bread with a somewhat mild curry, a slightly spicier dry vegetable or meat, salad ("kachumbar") or yogurt based sauce to provide relief for the spice ("raita"). It is also usually accompanied by one or more chutneys that can range from fiery hot to minty cool, and by one or more pickles again ranging from fiery hot to sweet and tangy. The chutneys and pickles are meant to provide additional heat for people who like more heat in their food. There are several dozens, even hundreds, of pickles and chutneys. Note that Indian pickles are much more complex and flavourful compared to pickle popular in many other parts which is usually made with vegetables preserved in vinegar and salt. Indian pickles are usually pickled in a variety of oils.
- This whole thing of eating really hot food is really just a sport, the need for some people to turn anything into a competitive sport. Then, there are hotels like this one cashing in on this whole thing to get more publicity.
- With all due respect, Mexican food is delicious and very fresh and complex, but you cannot compare it with a country where you have hundreds of parallel food cultures all running back several thousands of years. You can probably compare Mexico to a specific Indian state, but that's about it. Comparing India to South America would be more accurate.
Before this becomes a flame war, please note: I'm not trying to put down down Mexico or say that India is better or worse. Just saying that the complexity of Mexican culture and food is comparable to the complexity of the culture and food of an Indian state - in terms of population, size, history, and complexity. Another side note: Most Indian states have a different language AND a different script with their own grammar, literature, history, etc. They're THAT diverse. As an Indian, I'm as much of a stranger living in another Indian state as a Mexican or a Frenchman.